Menu Tasting
Went last night with a client to do a menu tasting. The restaurant is a comfort food type restaurant. Yet the menu was all over the place. The dining room is absolutely beautiful and fancy – not homey. Then they have home style foods like brisket with mac and cheese ok fine then it swerves off to tuna tartare. That makes no sense if you are going to pick a concept for a restaurant “stay in character” dont go swerving in and out because it is hard to follow this line of culinary communication.
That is my story for now and I am sticking to it.









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