Pics of the Quarter
Catering Cures
Claire Diaries
F&B Cost Cutting Seminars
photos of previous Rx for Events, LLC events taken by Claire R. Gould - Owner
Click any photo to enlarge.

Posts from — March 2009

Look at everything

Folks, 
 
This is probably one of my most important morsels to date so I encourage every to read this and follow it.
 
When you are doing site selections be sure to ask for copies of the menus. Why? Because planners tend to overlook proper negotiation  when it comes to banqueting. Sure many negotiate a 10% discount, comp’ing bartender fees or even throwing in a couple of chef’s for free.  But with the economy being down there are  many additional charges being added to banqueting. Unless you are getting the menus and studying them before making your final decision you have NO WAY of knowing what hidden “bombs” there are in each hotels menu package.  The only way to make sure is read a copy of their current menus to make sure you are negotiating everything you need and want prior to signing the contract.  Keep in mind many times people are T & E’ing their room nights not their banquet meals. So missing this all important step can really cause budget problems later  when you get into the details of planning an event.  Here is an example of this at a hotel in Arizona. Where their average buffet lunch check is $56.00 per person inclusive. You only get your food for 1 hour w/o additional charge and if you only have 40 people you can get charged up to an additional $10.00 per person. Which basically tells you they aren’t interested in having smaller groups.  Here is a sample of one of their less expensive simple menus -
 
Luncheon Buffets
Picnic Buffet
Creamy Celery Seed Cole Slaw
Baby Field Greens with Carrots, Cucumbers and Cherry Tomatoes
Chef’s Selection of 2 Dressings
Bow Tie Pasta Salad Primavera
German Potato Salad
Sangria Splashed Fresh Fruit Salad
Individual Bags of Chips
Choice of Three Pre-Made Sandwiches:
*Roast Beef with Boursin, Frisée and Red Onion on Focaccia
*Chicken Club Wrap with Applewood Smoked Bacon, White Cheddar and Tomatoes
*Sliced Turkey Panini with Pesto Mayonnaise and Yellow Tomatoes on Ciabatta
*Portobello Mushrooms with Shaved Fennel, Tomatoes, Peppers,
Sprouts with Balsamic Vinaigrette on an Oatmeal wheat roll
Coconut Diamonds, Fruit Tarts, Fudge Brownies, and Cookies
Freshly Brewed Regular and Decaffeinated Coffees, Hot or Iced Teas
$38.00 per person
Pricing based on minimum of 50 guests
For 35 – 49 guests, add $10.00 per person
Each additional hour of service, add $12.50 per person
This is my story for now and I am sticking to it.
 
Share

March 30, 2009   No Comments

Rx – Bullshit Buzzer – at an Arizona Hotel

Hi,  this one is worth a hit of the bullshit buzzer – their lunch prices average $56 INCLUSIVE – INCLUSIVE and you are telling me I can only have it out for 1 hour and each additional hour is $12.00 per person ++.  BULLSHIT!

Share

March 29, 2009   1 Comment

Ok hotel's enough is enough

OK  HOTEL’s ENOUGH IS ENOUGH.
 
With the economy being what it is – and for our purposes let’s call that crappy.  What is never ceasing to amaze me is how hotels are constantly squeezing more “hidden” charges throughout the banqueting services.  This one is courtesy of the Gaylord Texas
 
“Pop-Up Fees
The hotel reserves the right to add an $85 fee to all “pop-up”
requests. A “pop-up” is classified as an event that is requested for the
hotel (minimum 25 people) within 24 hours of the actual event.”
 
They reserve the right ?    What RIGHT do you have to possibly charge me an added fee on top of your already OVERPRICED menus when I am giving you more business? This is after this particular hotel  had a round of layoffs? How about this for a concept the only right you have in this economy is the right to say THANK YOU for the additional business and we are here to serve you should you have anything more. 
 
Hotels quit penalizing those of us who are giving you business.  Between that and 24% service charge – don’t even get me started we as an industry are going to be responsible for our own downfall.
 
That is my story for now readers – and I am sticking to it.
Share

March 29, 2009   No Comments

No -Thank You Coca-Cola

Dear Claire,
I apologize for not getting in touch with you sooner to tell you you are a JEWEL! The whole group loved the event at Home and i give all the credit to you. I have not forgotten about the t-shirts for Chet Huntley, Chef Mel Toledo and Aaron Russel – I will send them first think next week.
BIG HUG and many thanks again.

Tania Machado
Event Manager / Strategic Events / The Coca-Cola Company

Share

March 28, 2009   No Comments

Designing an interesting menu

I am doing an event in New Mexico.  Who here knows anything about New Mexico??? anyone? anyone?.  Knowing this I decided to design the opening dinner AROUND the history of New Mexico.  We are doing the cover of the menu with statistics of New Mexico and then inside we are telling the history of New Mexico and every other paragraph have a dish reflecting that bit of history.  I think the guests will find this interesting as we are taking them a culinary history of a state that none are too familiar with.

That is my story for now and I am sticking to it.

Share

March 27, 2009   No Comments

Hitting the Bullshit Buzzer – Rx for Catering

I decided to add a new segment to my blog called “Things we hate” andThis one gets a 10 on the things we hate scale as it is SO NOT CUSTOMER ORIENTED.

Thank you.

Hi. One of my biggest pet peeves is that fact that most companies (including hotels) do NOT put fax numbers on event orders…..why is that?

Share

March 26, 2009   No Comments

The answer to Liberty

Just when I said I wasn’t going to ask the question to where Liberty got her name – a phone conversation with her assistant Heather lead to just that.  A lovely email from the “Lady” herself. I made YET ANOTHER CHANGE and called Heather to answer some questions.  I told her to please let Liberty know how much I enjoyed dealing with her as she is very thorough and you rarely see that in off premise catering companies.  That in my last news letter I talked about how “loose” off prem caterers work and this is what adds to an event not being successful.  She gave Liberty the message and Liberty went onto my blog to check out what I wrote and saw my note from the day before.  With that being said she very generously wrote me the story of her name. It is really very funny.

Yes, Liberty is my birth given name and there is not some crazy insanely exciting story behind it! basically my mom was watching a movie and was in labor but was dying to see the end and at the end of the movie the guy said to the kid “So what’s your name anyway Kid?” she replied in a very sassy tone “ Liberty”. Mom said that she went to the hospital and now knew what her new baby would be named

The above is Liberty’s story for now and she is sticking to it.

Share

March 26, 2009   No Comments

Van Nuys California

I am doing a small gig in California next Monday night and am working a lady who owns the catering company and her name is Liberty. The name of her company is Lady Liberty Catering. I am on a shoestring budget and I have to say for the most part she has been patient with me and we are working together to “make it work” per se. What I have made a conscientious decision NOT to do is ask the obvious – which would be the origin of her name. I came to the decision that some things are better left unspoken.

That is my story for now and I am sticking to it.

Claire

Share

March 25, 2009   No Comments

READ CLOSELY

Folks,

Now more than ever it is important to read every fine line of all your contracts and BEO’s.  Because hotels are not making their numbers they are taking it out on the people whoh are giving them business.  For example  I have had a hotel totally change my menu requests because “it didn’t fit into their schedule” .  Marriott is charging service charge on a meeting room rental which is the biggest bunch of bullshit I have ever seen.  What are they it is a rental you shouldn’t be charging more service charge on a rental.  I am seeing it all over the place as we are starting off the year so please folks don’t get caught in a bind.  Remind the hotels that we who are giving you business should not be the ones penalized.

That is my story for now and I am sticking to it.

Claire

Share

March 21, 2009   No Comments

Events that blend together

I am working with a client who designed an event thinking that lighting is going to be out of her budget. So she did the correct thing and went with nicer linens and centers and she will use the hotel’s existing outdoor lighting for the event.

 WEEELLLLL  – Surprise – the lighting house came back and to my client with a proposal that can bo doable.  She sent me everything to get my thoughts.  This is what I had to say.  Either give the lighting company a picture of the linen choices as they do have some print on them to make sure their design and gel colors blend with what she is doing OR – go with a simpler lighter (to absore the light) linen.  Just make sure that these 2 pieces are coordinated so the event doesn’t look like it has 2 separate statements.

That is my story for now and I am sticking to it.

Share

March 20, 2009   No Comments