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photos of previous Rx for Events, LLC events taken by Claire R. Gould - Owner
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Category — Published Articles

Warm weather wines

June 2011 morsel                                  pymlogo                                                                                                                  

 It is very rare that I write my column based on meeting someone, but I came across such a “find” while working the Atlanta Food & Wine Festival. I was so blown away by Ashley Hall and her extensive wine knowledge that it would be wrong of me not to share both with you, my dear readers. [Read more →]

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June 9, 2011   No Comments

Tips for working with inexperienced off-premise caterers

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While working in Nevada last week, I went to the final meeting with the off-premise catering company who was catering my client’s customer appreciation event. This party was being held at a museum, and the caterer was from a chain of locally owned restaurants that recently started an off-premise catering division. Their first big contract was with this museum where my client’s event was to be held. [Read more →]

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April 4, 2011   No Comments

You Do The Math

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…I went back and said we wanted four chefs. She said no — their standard is only two for the amount ordered.
This was weird to me. If I am paying for the chefs and if I want enough chefs to cook the food that I am paying for then what’s the problem?…

Click here to read full article by Claire Gould, “You Do The Math”

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February 20, 2011   No Comments

November’s Monthly Morsel

November’s Monthly Morsel
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…I designed the menu on the heavier side, so it would stretch. I directed the catering company very specifically to not fret when the food ran out. I purposely had this conversation on food replacements a second time in front of the client and the catering director, to reiterate our stand on food replenishments.

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December 2, 2010   No Comments

October’s Monthly Morsel

October’s Monthly Morsel
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Here is the deal: When we, as planners, give a third party company or facility a budget number, this is what the appropriate vendor needs to do … RESPECT IT!

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December 2, 2010   No Comments

September’s Monthly Morsel

September’s Monthly Morsel
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Last week I was working for a client, hosting a Friday night reception at a charming wine store owned by a husband and wife. The wine store is in a very sweet and intimate setting that accommodates up to 50 people. During the event, I had a couple of situations happen that I wasn’t so thrilled about, so I feel I need to give a word of warning to meeting planners renting store fronts.

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September 13, 2010   No Comments

June’s Monthly Morsel

June’s Monthly Morsel
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Recently, I went to a party to celebrate the opening of a “new rooftop event space” at an Atlanta office building along with many other event planners and vendors. Atlanta doesn’t have much of a skyline, but that wasn’t what bothered me. What bothered me is that they wanted people to experience their space, atmosphere, food and drink. Well … they had three out of four, but they were missing the fourth: THE FOOD.

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September 13, 2010   No Comments

Ground transportation: Getting from point A to B

Ground transportation is a very tricky part of the event planning industry because if done right no one really thinks to thank you. How hard is it to order a car/bus and driver? Here is the answer: harder than you think.

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July 12, 2010   No Comments

July’s Monthly Morsel

July’s Monthly Morsel
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As I am spending the month in Kittanning, Pa., working my father’s estate, I can’t help but drift back to the roots of this small town: farming. Since it is July and we are in the midst of “corn growing season,” I thought it would be appropriate to give you some insight on how to best incorporate corn into your banquet menus.

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July 12, 2010   No Comments

May’s Monthly Morsel

May’s Monthly Morsel
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I was in Indianapolis working an intense food weekend at the NCAA Final Four and I had something interesting occur that rarely happens. What, you ask? I met a chef. Well, that’s not the interesting part because it is only natural that I would be dealing a chef. But this wasn’t any executive chef; it was a female executive chef — at the Conrad Hotel, no less.

Now I know I have my dear readers confused, thinking, “What is the big deal about this?” Well it is a big deal for a lot of reasons.

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May 24, 2010   No Comments